Women's Equality Day

August 26, 2020

Women's Equality Day is celebrated in the United States on August 26 to commemorate the 1920 adoption of the Nineteenth Amendment (Amendment XIX) to the United States Constitution, which prohibits the states and the federal government from denying the right to vote to citizens of the United States on the basis of sex. It was first celebrated in 1972, designated by Congress in 1973, and is proclaimed each year by the United States President.

 

 

Recognizing South Carolina Lowcountry

African American Women Pioneers

in Media

Tri-County Women's Project, Inc Honors

Cheryl Harleston

Loretta Mouzon

Joan Mack

Audreyole McCants Parker

Cheryl Harleston, 1968

 WCIV-TV, 1st African American TV News Reporter 

Cheryl Elizabeth Hamilton (Harleston) was the first Black Television News personality in the Charleston area.  Ms. Hamilton was hired by WCIV Channel 4 in 1968 after completing a training program at WMAL-TV in Washington, D.C.

She credits her media career to civil rights leaders Marian Berry and Walter Fauntroy and says she benefited from the challenges these brave men faced. The civil rights movement in Washington D.C. paved the way for Cheryl to train in television news and public affairs programming which in turn led her to Channel 4 in Mt. Pleasant. While, white trainees from WMAL were temporally housed, Cheryl says she was not allowed to live in Mt. Pleasant.  She crossed the narrow 2-lane Grace Bridge twice each day.

From1968 until 1974 Cheryl was a Reporter- Anchorwoman and was quickly promoted to Public Affairs Director at WCIV. She said those were exciting times especially when she got the opportunity to interview  Martin Luther King, Senior and Coretta Scott King, who only allowed Cheryl (the only Black reporter), to interview them at the Charleston airport.   As a result Cheryl was seen on all three local television stations that night.   She held three microphones in her hand.

Hamilton (Harleston) says her favorite interview was with Muhammad Ali, who went into the Francis Marion Hotel kitchen to talk with "his people". She also spoke with Nicky Giovanna, and various notables in government and business.

Cheryl   reported and filmed everything from an airplane crash to exposing conditions blacks lived in on Johns Island, all in high heels and a business suit.   This attire was required by management during those days. Cheryl made up for this dress code, when she became the host of the "Charleston Today” and "Sunday Night” talk shows.  A Charleston clothier loaned her suits and dresses to wear in exchange for a mention on her shows.

Cheryl remembers that some folks didn’t want her on television and she was told that white viewers would call the station and complain but overall she enjoyed her time at Channel 4. Cheryl is currently the President of CHH Communications, a public and media relations consulting business. Cheryl says she is truly blessed for her God given opportunities, skills and imagination.

Loretta Mouzon pic 2.jpg

Loretta Mouzon, 1972

​WCSC-TV, 1st African American Female Assistant News Director

Loretta Mouzon is a native of Charleston and the youngest child of Matthew and Thomasine Mouzon. She attended Calvary Kindergarten and 1st grade, Rhett Elementary School and is a proud graduate of Burke High School. After graduation she attended Spelman College in Atlanta where she earned a Bachelor of Arts degree in English. While working as the first full-time African American reporter at WCSC TV(Channel 5) she earned her Master’s degree (M.Ed) degree at the Citadel.

Loretta anchored the station’s Sunday Night News casts and the CBS Morning News local cut-ins. In addition to often being the first to report breaking news stories, Loretta was the ‘first’ in a number of other ways while working at Live 5 News.

  • She was the first woman, the first black and the first person to ever be named Assistant News Director at Channel 5.

  • She was the first to ever report “LIVE” using the station’s brand-new satellite truck after which the name LIVE 5 NEWS became the station’s handle.

  • She was the first local TV reporter to cover a presidential inauguration – that of President Jimmy Carter.

  • She was also the first local reporter to be invited to the White House for media opportunities with President Carter and some of his Cabinet Secretaries.

  • Loretta was the first local television reporter to be honored with the South Carolina Chapters of Sigma Delta Chi Society of Professional Journalists ‘By-Liner Award’ for outstanding broadcast journalism.

 

After 7 years at Channel 5, Loretta made the difficult decision to leave her beloved family and city and moved to Columbus, Ohio giving up on-air reporting to become a newscast producer – jobs that traditionally were held by white men who were the power-brokers in newsrooms.

Loretta was quickly hired away by the competition’s sister station in Indianapolis, Indiana as a producer. She rose through the ranks to become Executive News Producer.

Joan Gladden Mack, 1972

WCSC-TV/1979, WCBD-TV, In 1981,

1st African American female Prime Time Anchor

Joan Gladden Mack is among the black women in the early 70’s who successfully negotiated the unfamiliar terrain in local broadcasting and earned the reputation as a “trailblazer.” Her broadcasting career began in June 1972 when the general manager of WCSC TV Channel 5 hired her as a Public Service Director and Co-Host of a live morning talk show called “Kaleidoscope.”  Soon after that, Joan was hosting a popular weekly show called “Black Showcase” which focused on the talents of black South Carolinians.  Once the doors were opened to these opportunities, Joan Mack developed a driving spirit and began to blaze a trail in broadcast journalism for other women to follow.

Joan says that “Broadcasting came to her, she didn’t go to it.”  When the opportunity came, she had graduated from college with a Bachelor of Science Degree -not journalism. In the early 1970’s FCC licensing required that women be on staff and television stations around the country were pressured to hire minority women as reporters and anchors.  Charleston’s black community leaders pressed Channel 5 to hire blacks for on-air positions.  They told Joan about an opening at the station and encouraged her to apply for the job.  With much hesitation, Joan went to the station, filled out an application, had an interview, an on-camera audition and in three days, she was hired.    

In 1979 after seven successful years at Channel 5, Joan was recruited by the station manager at WCBD TV Channel 2 to join their news team as a reporter.  In 1981, Joan made history by becoming the first black female in South Carolina to anchor a prime-time newscast.   She became a local celebrity winning numerous awards and recognition for outstanding work.  Joan says one of the many highlights of her career at Channel 2 was being assigned to cover a story at the White House in 1979 when Charleston Civil Rights Activist, Septima P. Clark, was presented a “Living Legacy Award” by President Jimmy Carter.  This assignment gave Joan the opportunity to be among network reporters in the White House Press Room, which was a rare opportunity for journalists of color. 

Joan left Channel 2 in 1985 to accept a job at the College of Charleston as Director of Public Information.  And as fate would have it, in 1995, her career in broadcasting continued when SCETV offered the College a 30-minutes time slot for a weekly radio show.  That’s when “Conversations with Joan” was born.  Joan hosted and produced the show which aired statewide on ETV radio stations for fifteen years.  During that time, Joan produced more than 800 shows and interviewed over 1600 national, regional and local personalities on a variety of topics.  Her guests included Michelle Obama and Ann Romney.

While at the College, Joan received a Southern Regional Emmy from the National Academy of Television Arts and Science for Outstanding Achievement in Television Programming in Education.

Audreyole McCants Parker, 1974

WSCI-FM & WTMA-AM/1978, WCIV-TV/1981, WCBD-TV

Audreyole McCants Parker’s love for journalism began while writing articles for the Burke High School newspaper. Upon graduation from Burke, she entered the University of South Carolina's School of Journalism. Students at the university radio station nicknamed her "Drelle" and it stuck!

During Drelle's sophomore year at Carolina a professor recommended her for a job at the SC Educational Radio Network in Columbia. After earning her Bachelor of Arts degree in broadcast journalism in 1975, Educational Radio transferred Drelle to Charleston to produce and host its first “live" broadcasts from WSCI FM. While working at WSCI, Drelle took a second job at WTMA Radio to hone her news reporting skills.

About three years later WIS Radio recruited Drelle to join their news team in Columbia, SC as a reporter and weekend news anchor. Her first television job was in Beaufort, SC where Drelle produced and anchored a half hour newscast at WJWJ-TV. Nine months into that job, WCIV-TV Channel 4 in Mt. Pleasant, SC hired her as its Public Affairs Director. It wasn't long before the station's news director convinced her to join the news team. In 1981 Drelle’s final broadcasting job was at another local station, WCBD-TV Channel 2. Drelle was hired as a news reporter and within months was promoted to Assignment Editor. She also worked as Channel 2's early morning and weekend news anchor and weekend news producer.

Throughout her years Drelle was active in the community and received several awards and citations. Drelle took a hiatus in 1987 to be a stay at home Mom. When she returned to the workforce, she joined O'Shaughnessy Real Estate. She was named "Rookie of the Year" for 1990.

Sponsored by: Tri-County Womens Project, Inc.
IN SUPPORT OF LOWCOUNTRY WOMEN